How to Get an Automobile Marketing and Sales Job at Ashok Leyland After 12th

Ashok Leyland, a heavyweight in the commercial vehicle industry, offers excellent career opportunities in marketing and sales. If you’ve just completed your 12th grade and are eager to embark on a career journey with this prestigious company, we at George Telegraph Training Institute (GTTI) are here to guide you. Here’s a detailed roadmap to help you land a marketing and sales job at Ashok Leyland.

Automobile engineering job at Ashok Leyland

Ashok Leyland, known for its robust commercial vehicles, requires a marketing and sales force that understands both the product and the market. The job involves promoting vehicles, identifying customer needs, negotiating sales, and maintaining client relationships. Knowing the specifics of the commercial vehicle sector is crucial.

Educational Pathways After 12th

  1. Join GTTI’s Courses:

After 12th, consider enrolling in diploma or certificate courses in marketing, sales, or business management. These programs are typically shorter and more focused, allowing you to enter the workforce sooner. GTTI offers specialized courses and diplomas in automobile engineering syllabus designed to blend marketing principles with an understanding of the automotive industry.

  1. Short-term Automotive Courses:

While your focus is on marketing and sales, a basic understanding of automotive mechanics and technology will be advantageous. Short-term courses in automotive basics can provide you with the necessary knowledge to better understand and market Ashok Leyland’s products.

Skill Development

  1. Develop Communication Skills:

Effective communication is key in marketing and sales. Focus on enhancing both your verbal and written communication skills. Being able to articulate product features and benefits clearly and persuasively is crucial.

  1. Customer Relationship Management:

Learn the fundamentals of customer relationship management (CRM). Understanding how to build and maintain strong relationships with clients is essential in this field.

  1. Digital Marketing Skills:

In today’s digital age, proficiency in digital marketing is a significant asset. Familiarize yourself with social media marketing, SEO, and online advertising, as these skills can help you effectively market vehicles to a broader audience.

Gaining Practical Experience

  1. Internships and Part-time Jobs:

Seek internships or part-time jobs in automobile dealerships or related fields. These positions provide hands-on experience in sales and customer interaction, enhancing your resume. Look specifically for ITI automobile engineering-related fields.

  1. Live Projects:

Engage in live projects or case studies that involve real-world marketing scenarios. GTTI often collaborates with industry partners to provide students with practical project experiences.

  1. Workshops and Seminars:

Attend workshops and seminars on automobile marketing and sales. These events offer networking opportunities and insights from industry professionals.

Navigating the Application Process

  1. Research Ashok Leyland:

Thoroughly research Ashok Leyland, its products, market positioning, and corporate culture. Understanding the company will help you tailor your application and interview responses.

  1. Apply Online:

Monitor the careers section of Ashok Leyland’s website for job openings. Additionally, use job portals and professional networks to find opportunities. A good vocational college in Sealdah will teach you all this.

  1. Prepare for Interviews:

Practice for interviews by preparing responses to common questions. Focus on your understanding of marketing principles, your passion for the automobile industry, and your ability to contribute to Ashok Leyland’s success.


Securing a marketing and sales job at Ashok Leyland after 12th grade is a challenging yet achievable goal. With the right education, skill development, and practical experience, you can position yourself as a strong candidate. At George Telegraph Training Institute, we are committed to providing our students with the guidance and training needed to succeed. Follow this guide, stay dedicated, and you’ll be well on your way to a rewarding career at Ashok Leyland.

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