Golden Generation For India’s Animation And Visual Effects Industries
The advent of animation and the development of VFX technology have changed the storytelling paradigm, causing the entertainment industry to experience a boom. Despite the current economic crisis and the output halt during the early pandemic weeks, there has been considerable rivalry between both the media and entertainment sectors, with animations and visual effects giving the content an advantage.
The demand for programming for domestic shows has significantly increased in recent years, with the animation industry alone forecasting a growth of 10% in 2020. Notwithstanding significant losses brought on by the pandemic’s initial phase, the market size was Rs 24.5 billion.
India is the third cultural market in the world. According to research by the Confederation of Indian Industries (CII) and Boston Consulting Group (BCG), India’s animation and visual effects sector has the potential to take 20 to 25% of the global AVGC market.
Directors and producers prefer to use animation and cinematic effects over live-action scenes due to the rising demand for high-quality content in commercials, web series, movies, and OTT. VFX and animation effects are being used more and more by creators to provide the illusion of reality and merge fantasy with reality.
The Cause Of The Expansion
- Booming market: The number of young people interested in using 4G, 5G, and other portable technology has significantly increased. use of visual effects (VFX) in animation and cinema has increased. India is one of the first options when considering a nation that offers services to the animation sector.
- Opportunities that are pertinent: The OTT, television, and AGV divisions are propelling industry growth, and in this digital era, they are also assisting in the bolstering of technology. Animation businesses and academies are booming in cities like Bangalore, Chennai, and Mumbai.
- Supporting legislation: The FDI cap was raised from 74% to 100%. To promote the development of low-cost digital communications infrastructure and services, the government released the National Digital Communications Policy 2018 (NDCP 2018).
Investments: Investments have increased in the animation and VFX industries. In 2021, domestic revenue is anticipated to increase to 40% of total revenue, with around 60% coming from international sources. You can choose the best VFX course from vfx institute in kolkata.
In order to enhance and visually affect the content of storytelling, the entertainment industry, production companies, and content providers are creating stories that rely on special effects and animation. Action and mythical films make up a large portion of the movies that were released under Covid, and these films heavily rely on animation and visual effects throughout the creation and post-production phases, which is another factor contributing to the industry’s expansion in the nation.
The production team may easily use a pre-made setting with some color modifications thanks to new technologies, which lowers manufacturing expenses.
Conclusion
Finally, with the introduction of modern technologies, the animation and VFX sector has grown to new heights. Nevertheless, a faster growth rate is anticipated in the following several years. The planned expansion has a strong base thanks to sophisticated methods and creative expression. The animation sector is now growing quickly. India is currently thought of as one of the best places to provide animation and content services. Therefore, choosing VFX from vfx training institute in kolkata as a career path will advance your career.
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