The 8 Types of Graphics Design, Every Designer should know

Graphic design incorporates conceptual designs to address challenges and express concepts through typography, animation, color and shape. There is no way to do so, and that’s why there are many styles of graphic design. While they often intersect, each form of graphic design involves a particular range of skills and design techniques. Many developers specialize on one type; others work on a range of common styles.

However, since the market is continually evolving, graphic designers must be capable of adapting and lifetime learners so that they can change or incorporate specializations.

If you’re an inspiring artist or searching for design services, knowing the 8 styles of graphic design will help you pick the best techniques. All of them are most definitely taught in all graphic design courses in Kolkata.

Visual Identity Design

Visual Identity Design
Source: Freepik

Each corporation, whether small, medium or big, has various different stories to share. There’s a brand name in order for their viewers to hear their narrative.

Visual identity graphic design is the visual elements of a brand identity that serve as the face of a brand. They help to convey attributes through pictures, shapes and colors. Designers specialized in visual identity graphic develop produce assets such as logos, business cards and memoranda.

Designers also create a series of visual brand standards that identify instances of visual branding applied through a range of platforms. These recommendations help ensure the validity of brands in future implementations.

Advertising Design

Advertising Design
Source: Freepik

Marketing designers collaborate with business owners, directors, administrators or marketing experts to develop marketing campaign assets. They could work on their own or as part of an in-house or production team.

Companies focus on effective campaign campaigns to reach into the decision-making phase of their target group. Smart advertising engages customers on the basis of their interests, needs, understanding and experience with the product, service or brand.

Website Design

Website Design
Source: Freepik

It is the job of the UI designer to integrate looks and design of the website with functionality of the options on them. They work closely with UX designers who decide how the software works, and with UI programmers and designers who write code to make it work.

The smartphone industry is rising fast. Businesses have started attempting to offer their content and services through smart phones. For a successful mobile app design, you are not only capable of making the product look gorgeous, but also for creating a partnership between the app and the customer.

Professional designing programmers are well aware of the new technologies. They know how to build an app with good graphics.

Publication/Print Design

Publication/Print Design
Source: Freepik

Publication design is a traditional style of layout for books, journals, magazines, and catalogues. However, there has lately been a major growth in digital printing.

Graphic designers specialized in magazines collaborate with printers and distributors to create formats with carefully chosen typography and associated artwork, including photography, animations and diagrams.

Packaging or Label Design

Packaging or Label Design
Source: Freepik

Packaging architecture can also connect directly to customers, making it an incredibly useful marketing tool. Any package, bottle, and bag, can, jar, or canister is a chance to tell the tale of a company.

Packaging designers build ideas, produce mock-ups, and create ready-to-print package folders. This includes an excellent understanding of printing methods and a good understanding of manufacturing design and production.

Animated/ Motion Graphic Design

Animated/ Motion Graphic Design
Source: Freepik

Simply stated, motion graphics are graphics in movement. This can include animation, speech, graphic art, graphics, video and other effects that are found in web media, TV and movies. The media’s popularity has risen in subsequent years as technology has advanced and video advertising has become the king.

Environment/ Location based Design

Environmental graphic design is a collaborative discipline that incorporates graphic, architecture, interior, urban and industrial design. Graphic designers collaborate with professionals and therefore; artists tend to have expertise in both graphic architectural designs. They ought to be acquainted with industrial design principles and to be able to interpret and draw architectural designs.

Illustration for Graphics Design

Illustration for Graphics Design
Source: Freepik

Graphic art and illustration can often be seen to be the same as graphic design, but each is very different. Designers create concepts to interact and overcome challenges, visual designers and illustrators create original works of art. Their design takes on a variety of aspects, from fine art to lighting to narrative.

You can learn about all these different kinds of design formats and more in the best graphic design institute in Kolkata. After all, there is enough space for everyone to grow creatively and build a career in the same.

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